• 50%
    Increase in week on week retention (up to)
  • 22%
    Reduction in customer acquisition cost (Minimum)
  • 100%
    Increased customer lifetime value
  • 36
    Clients
  • 15
    Countries
  • 25
    Active Games

Incentive Games is the world’s #1 supplier of Free-to-Play games

We don’t play around – but your customers definitely will.

Located in the basement of a castle in Edinburgh, our Incentive Games minions create engaging Free-to-Play and Pay-to-Play sports games. It’s their only hope of seeing daylight, after all.

By creating sports-related games, which appeal to gamers who wouldn’t normally be interested in casino products, these titles allow operators to maximise engagement and, of course, revenue.

It’s not rocket science, although one of our in-house nerds is an actual rocket scientist. Or something like that, anyway.

Not working with us? You’ve got no game.

  • Euros 2020 Package

    Pick X

    Our most versatile sports game, Pick X allows you to create fully customised leader board prediction games for any sport.…

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  • Euros 2020 Package

    Bracket Game

    Our Free-to-Play Bracket Game creates interactive brackets from any sporting tournament or competition. Players are asked to predict the winners…

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  • Euros 2020 Package

    Instant Fantasy

    Free-to-play and easy to pick up, our instant single-match fantasy sports game with real cash prizes allows users to pick…

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Selected Clients

Our Global Presence

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Our Awards