Incentive Games has expanded its partnership with bet365, enabling the launch of our real-money games portfolio across bet365’s global platform.
Delivered through Incentive Studios, our dedicated real-money gaming division, this agreement gives bet365 access to a growing suite of high-performing real-money titles – marking an important next step in our collaboration.
Under the new agreement, bet365 will roll out Incentive Studios’ full portfolio of real-money games across all active jurisdictions, including key regulated states in the US.
This partnership marks an important milestone for both organisations, bringing together Incentive Studios’ expertise in real-money content with bet365’s global scale and market-leading platform.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our partnership with bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration. By deploying our games globally, including in key U.S. jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”
A spokesperson at bet365 added, “Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global Casino offering. Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”
The first real-money titles from Incentive Studios’ portfolio have now launched on bet365’s platform, with additional releases planned throughout the year.
This agreement also supports Incentive Games’ continued expansion into regulated markets globally, following recent licence approvals in the UK, Ontario and Michigan. It further strengthens our position as a trusted real-money gaming supplier to leading operators around the world.