Today marks a really special moment for Incentive Games as we announce a brand new partnership with the fantastic team at Light & Wonder, Inc., a leading name in the world of premium gaming and content.
This exciting collaboration means that our pay-to-play games, including new arcade-style titles we’ve been working on, will be distributed in key regulated markets across the globe. Thanks to Light & Wonder’s incredible operator network, our games will soon be reaching players in the USA, Canada, South Africa, the UK, and all across Europe.
Our popular free-to-play content will also find its way to even more players through Light & Wonder’s content marketplace.
This partnership feels like a perfect match—bringing together Incentive Games’ passion for creating engaging gamification experiences with Light & Wonder’s impressive reach and expertise. Together, we look forward to creating even more enjoyable moments for players and helping our partners connect with their audiences in new ways.
Our Chief Commercial Officer, Ahmed Baker, said:
“This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, commented:
“We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”