The new European football season has kicked off and we’ve teamed up with our friends at bet365 to launch Tournament Challenge, a free-to-play predictor game designed to capture the buzz of tournament football and make every match matter that little bit more.
Before each match, players predict the outcome: win, lose or draw. Get it right and you’ll rack up points based on a 10-point stake multiplied by the odds of your pick. So, if you back a team at 2.5 odds, that’s 25 points in the bank.
The more games users get right, the higher they climb on the weekly matchday leader board. There are prizes on offer every single week (including a £20,000 jackpot) plus an overall season-long leaderboard where one ultimate winner will walk away with a £50,000 grand prize.
As our CEO, John Gordon, puts it, “Tournament football always delivers unforgettable moments, and we wanted to create a game that captures that same energy. We’re proud to be working alongside the brilliant bet365 team again to make that happen. Tournament Challenge is designed to give football fans a new way to test their knowledge and feel even closer to the action, with simple, intuitive gameplay that makes every match even more exciting.”
This project is about combining data-driven design with the thrill of football to keep fans engaged throughout the season. And we couldn’t be happier to be working alongside our brilliant partners at bet365 to make it happen. We believe games should be intuitive, rewarding and fun. With Tournament Challenge, we’ve designed something that makes the highs and lows of football season even more unforgettable.
Tournament Challenge is available in nearly 100 countries around the world, giving football fans across the globe a chance to get involved.
It’s free to enter but there are a few rules:
- You must be 18+ and verified with bet365
- Only one entry per person
- Entries close on 30th May 2026, at the final tournament kick-off
Full details and T&Cs are available here.