If you’ve been following our UK journey, you’ll know things are moving fast. We’ve now partnered with The Rank Group Plc, a major international gaming, leisure and entertainment company.
Through Incentive Studios, our real-money gaming division, this collaboration brings our real-money games to The Rank Group’s brand portfolio. Think Crash, Tower and Arcade-style titles; games that have already made an impression in international markets and are now heading to a wider UK audience.
This partnership is a natural extension of what we’re building at Incentive Studios: standout, mobile-first real-money experiences that players actually want to play. The Rank Group’s established UK reach gives those titles a powerful new home.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with The Rank Group is an exciting next step for Incentive Studios. Their strong presence in the UK market allows us to bring our real-money games to a wider audience while showcasing research, creativity and expertise that underpin every title we create.”
Nolan Frendo, Head of Content at Rank Group, said, “The launch will see Incentive Studios’ first titles rolled out across Rank Group brands in Q1. These games are designed to capture player attention, support partner success, and provide dynamic entertainment experiences tailored to real-money players.”
Since securing our UK Gambling Commission licence last year, we’ve been steadily building our presence in the market. This partnership with The Rank Group is a significant moment in that journey. We’re proud to be bringing our games to UK players through one of the industry’s most recognised names.