We’re proud to announce that Incentive Games has officially launched Prize Matcher, a brand new free-to-play game, in partnership with bet365, now live in New Jersey and Pennsylvania.
This release marks a major milestone in our growing partnership with bet365 and strengthens our presence in the expanding U.S. regulated market. It also showcases what we do best at Incentive Games: building high-impact, data-driven gaming experiences that drive customer retention and player engagement at scale.
Now available to players in New Jersey and Pennsylvania via the Casino and Sports products, Prize Matcher provides an exciting opportunity to win prizes by collecting symbols throughout the week. Each day, players can reveal three tiles, collect symbols, and claim rewards. Every Monday at 5pm local time, the game’s grid resets, delivering fresh opportunities and surprises.
One of the most exciting aspects of Prize Matcher is the Diamond symbol. Players who uncover this rare icon receive an instant prize, no symbol matching required. It’s a small surprise that adds a spark of excitement and reinforces daily engagement.
Our CCO, Ahmed Baker, commented on the launch:
“Expanding Prize Matcher into New Jersey and Pennsylvania is a major milestone for Incentive Games and a testament to our strong partnership with bet365. We take pride in creating innovative, free-to-play experiences that enhance player engagement. This launch reinforces our commitment to delivering cutting-edge products that drive customer retention for our clients.”
This partnership builds on the success of other retention-focused gaming solutions developed for bet365 and reflects our shared ambition to set the industry standard for free-to-play gamification in sportsbooks and online casinos.
A spokesperson for bet365 added:
“Once again, our partners at Incentive Games continue to raise the standard for innovation with the launch of Prize Matcher. We’re confident that our customers in New Jersey and Pennsylvania will enjoy a fantastic free-to-play gaming experience!”
Players in New Jersey and Pennsylvania can access the game via the following websites:
NJ: https://casino.nj.bet365.com/promotions/us/prize-matcher
PA: https://casino.pa.bet365.com/promotions/us/prize-matcher
New and eligible customers only. Your Bonus Bets are non-withdrawable. Any returns from Bonus Bets wagers will be added to your Withdrawable Balance, but the Bonus Bets wager is excluded from any returns. Returns exclude Bet Credits stake. Max. prize, time limits, bet/game restrictions, and T&Cs apply.
You must be over 21 to play. If you or someone you know has a gambling problem, and wants help, call 1-800-GAMBLER.