As the football world prepares for the Club World Cup 2025, Incentive Games is thrilled to announce the launch of our latest free-to-play game, created in partnership with our valued client and leading global operator, bet365.
The Tournament Predictor is designed to enhance fan engagement and retention by allowing players across nearly 100 countries to predict match outcomes, compete for leaderboard dominance, and win a share of a £50,000 prize pool.
This release marks a major milestone in our long-standing Incentive Games and bet365 partnership, showcasing our shared commitment to delivering world-class iGaming engagement tools.
What is the Tournament Predictor?
The Tournament Predictor puts players in the manager’s seat and gives them the chance to forecast match results, win, lose, or draw, for every fixture in the tournament. It’s simple, rewarding, and globally accessible to new and eligible bet365 users.
Each correct pick will earn players points, so the 10 points ‘Stake’ will form the points on the leader board by multiplying with the odds on the customers pick. If the odds are 2.50 on the customers pick, they will receive 25 points. If the odds are 2.90 they will receive 29 points. Or if they are 3.70 they will receive 37 points etc. The more games users get right, the higher they climb on the leaderboard.
What Can You Win?
Each matchday offers an incredible jackpot of £12,500, but there’s an overall prize of £50,000 for the ultimate football savant who best correctly predicts the outcome of every game.
Ahmed Baker, Chief Commercial Officer at Incentive Games, commented, “Working with bet365 on the Tournament Predictor ahead of the Club World Cup has been a fantastic opportunity to showcase what we do best: delivering tailored, engaging, and intuitive free-to-play experiences at scale. This game is all about deepening fan engagement, while keeping the gameplay fun and accessible. We’re proud to help bring this to a global audience at such an exciting time in the football calendar.”
By blending real-time prediction mechanics with global competition, the game supports both player engagement and retention strategies, a core focus of our mission.
A bet365 spokesperson added, “As the revamped Club World Cup kicks off in June, bet365 are delighted to announce the addition of the free-to-play Tournament Predictor game, in collaboration with Incentive Games, with plenty on offer to new and eligible customers. The latest in our portfolio of engaging free-to-play games, we’re confident that global football fans will enjoy testing their prediction skills against fellow fans.”
This launch demonstrates the power of free-to-play prediction games in driving engagement during major tournaments, and it highlights how Incentive Games uses behavioural science and AI to create personalised, scalable gaming products that add value for operators and players alike.
Key Details for Players
The Tournament Predictor is available for players across key global territories, amassing nearly 100 countries able to take part worldwide.
• Only available to new and eligible bet365 customers.
• Customers must be aged over 18 and verified by bet365.
• Only one entry is permitted per person.
• Entries close at kick-off of the last scheduled Club World Cup game on Sunday 29th June 2025.
• Entries can be edited or reset pre-match only. Once a fixture is In-Play, no changes can be made.
• Entry to Tournament Predictor is separate from standard bet placement and all bet365 offers do not apply.