Introducing Incentive Studios, our next chapter in real-money gaming.
We’ve just launched Incentive Studios, the new division of Incentive Games, dedicated to real-money gaming.
If you know us, you’ll know we’ve spent years honing our craft in the world of free-to-play. We’ve worked with some of the biggest names in the industry, creating high-performing games that are designed with real players in mind. Now, we’re bringing all of that experience into the RMG space.
Incentive Studios is where player psychology meets smart, satisfying gameplay. It’s about creating real-money games that people actually want to come back to, not just flashy features or quick wins but experiences that genuinely hold players’ attention over time. We’re kicking things off by putting a fresh spin on popular game variants like Crash, Tower, and Arcade. We’ve rebuilt these games from the ground up with the goal of making them sharper, more engaging, and more rewarding for today’s players (and tomorrow’s).
Our CEO, John Gordon, said it best:
“We’ve spent years refining the art of engagement in the free-to-play world. Now we’re bringing that same level of craft, creativity, and player psychology to our real-money games. Incentive Studios is where innovation meets performance.”
Put simply, this is a natural evolution for us. We’ve always been focused on understanding what makes players tick. Now we’re applying that same insight to build real-money games that deliver strong performance for our partners and great experiences for their customers too.
We’ve got a growing library of original titles in the works, with the first wave landing with partners in Q3 2025.
If you’re not yet working with us and want to see what Incentive Studios can do for you, we’d love to chat.