Incentive Games, through our real-money gaming division Incentive Studios, has officially entered the UK market. And we’re doing it alongside one of the most innovative names in the business: Jumpman Gaming.
A few months ago, we secured our UK Gambling Commission licence and now our real-money portfolio is live for UK players for the very first time.
Jumpman has built an incredible network of casino and bingo brands, powered by a unique white-label model that gives them huge reach across the UK. They’re known for pushing the boundaries of design and player engagement, values that line up perfectly with our own.
As our first UK partner, they provide the perfect launchpad to bring our popular Crash, Tower, and Arcade-style games to a brand-new audience.
For UK players, it means more variety and more ways to play. Our games are designed to be intuitive and rewarding, whether you’re chasing the high stakes of a crash multiplier or enjoying the competitive energy of arcade-style play.
This initial launch also gives us the chance to gather real feedback from UK players, helping us fine-tune our offering and further improving our titles ahead of a wider rollout.
We have more UK operator partnerships are in the pipeline and we can’t wait to bring our player-first thinking to even more regulated markets.
Ahmed Baker, our Chief Commercial Officer, said, “We’re thrilled to partner with Jumpman Gaming as our first UK operator, marking a major step forward in Incentive Games’ real-money expansion. Their reach and unique white-label model give us access to a wide network of brands, making this a powerful launchpad. With more UK operators to follow, we’re excited to bring our proven innovation and player-focused design to the real-money space.”
Here’s to a new chapter for Incentive Games in the UK, and to many more milestones ahead.
