+50%
Engagement
Pay to play
Boosting daily engagement for Virgin Bet.
+50%
increase in daily engagement
Long-Term Retention
Daily play and team-building mechanics kept users engaged on the Virgin Bet platform.
85%
appointment return rate
The client needed a free-to-play game that would not only encourage daily engagement, but also drive long-term retention.
The brief asked for a simple, fun, and rewarding product that could integrate seamlessly into the Virgin Bet ecosystem.
We developed a game that was structured around daily engagement components:
Players build their team of five footballers over the course of a week, selecting a new player each day. The team’s performance is tied to real-life match outcomes, adding excitement and relevance for football fans.
This daily routine encouraged players to return to claim regular rewards and prizes, which were automatically paid out at the weekend to drive spending elsewhere on the Virgin Bet platform.
Conclusion
We provided Virgin Bet with an engaging, high-retention tool that kept players coming back nearly every day of the week – increasing players’ engagement from twice a week to 4.25 days per week over 10 weeks.
By blending sports betting excitement with easy-to-understand gameplay, Virgin Bet strengthened its connection with users and increased platform stickiness – ultimately boosting customer lifetime value.
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