+50%
active player betting days
Free to play
How we increased active player betting days for FanDuel
The game was soft-launched in Michigan to 50% of users, allowing us to measure its impact effectively. The results showed a significant increase in active player betting days, leading to a full rollout across all FanDuel casino users in the U.S:
90%
of users come back to the game week-on-week.
50%
increase in active player betting days.
Tale as old as time – our brilliant client wanted to boost player engagement and retention, specifically on their Casino platform.
We were tasked with encouraging users to return daily to the product, while increasing player activity generally, to help expand FanDuel’s market share in the online casino space. This product also aimed to address the challenge of users who have accounts with multiple casino operators, giving them a compelling reason to choose FanDuel every day.
This free-to-play game was true to its name. With engaging features and fun gameplay, as well as a seamless transition into FanDuel’s paid casino products, Reward Machine hit the spot.
But we would say that, wouldn’t we? Well, put it this way: FanDuel featured the product prominently on their Casino site. No further questions, your honour.
Conclusion
Like a food delivery that arrives on time, Reward Machine exceeded expectations – driving substantial and meaningful growth in player engagement and market share.
By creating a daily play habit, as well as an effective cross-sell into Casino, the product tangibly enhanced FanDuel’s player lifecycle and retention efforts.
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