Data is at the heart
Our approach
Insight-driven game design
Our approach to game development has always been rooted in data and forward-thinking technology.
The Labs team of data scientists and mathematicians brings decades of iGaming experience. Through meticulous research and analytics, they ensure every game meets the highest standards.
Our Services
Powering play with precision.
The influence of Labs continues beyond the development process. Once products are live, we’re crunching the numbers to assess players’ value, and optimise user segmentation and rewards.
We’re all about analysing raw data and turning it into something magical.
How Incentive Labs can help
Insights
Real-time, interactive dashboards allow clients to make informed decisions, and collaborate live with our Labs specialists.
Smart Segmentation
Mathematical modelling allows precision targeting for maximum impact, as well as extensive A/B testing.
AI-Powered Rewards
Reduces waste and ensures proper rewards allocation, with tailored incentives and adaptive feedback loops.
Bespoke analysis
Insight Sessions
We're more than just game developers; we're strategic partners. Or gaming gurus. Whatever you prefer.
Our Insight Sessions offer comprehensive consultancy and in-depth analysis to unlock the full potential of your games.
We'll help you:
Navigate the launch process with ease
Pinpoint areas for optimisation
Benchmark your performance against industry standard
Identify features to enhance your game's ROI
