We create games
that bring your
customers back

Our free-to-play products generate millions of entries every month and consistently convert customers to real-money titles.

How do we do it?

Dedicated development

Our bespoke products are designed in-house by our expert team, specifically with your customer in mind.

Data-driven optimisation

With our real-time data analysis and insights engine, Incentive Labs, we can continue to fine-tune the product to maximise results.

Play at the heart of our design

Our designers focus on simplicity, fun, and rewards to make sure we keep players engaged.

Free-to-Play games Real-money games

Our case studies

Free to play

How we increased active player betting days for FanDuel

Reward Machine

Free to play

Transforming football fans into loyal players

Fives

Meet our
product
masterminds

Amy O’Donnell

Head of Product

With us since 2021, Amy has a storied history in the iGaming industry. An experienced, ambitious, empathetic leader, Amy is the embodiment of the Incentive Games spirit.

Our product innovation hub

Incentive Labs is our dedicated data division, working seamlessly with our product team to deliver unparalleled analysis and insights. Their work informs the way we make and iterate our products.